The Rose Campaign carries a profound historical significance, rooted in a pivotal moment that stirred our unwavering dedication to eradicating gender-based violence. This initiative, named in memory of the heartbreaking events at l’École Polytechnique, stands as a solemn tribute to the 14 young women whose lives were tragically cut short. Their loss served as a rallying point, igniting a powerful movement to confront gender-based violence and champion strategies for its prevention in our communities.

The Rose Campaign is part of the broader 16 Days of Activism, which originated in 1991 during the Women’s Global Leadership Institute. This global movement is a resounding call to action against gender-based violence, offering us an opportunity to unite, raise our voices, and rekindle our resolute commitment to ending violence against women, girls, 2SLGBTQ+ individuals, and gender-diverse people. The Rose Campaign is a symbol of this ongoing journey, striving for a world where everyone can live free from fear, discrimination, and violence. Join us and be a part of this transformative change. 

Learn more about the steps you can take to help people live violence-free lives.