The Rose Campaign

We must all work together to end gender-based violence.

The Rose Campaign is a national advocacy campaign to end violence against women, girls and gender minorities.

Every year, from November 25 to December 10, the YWCA Canada Rose Campaign to End Violence Against Women and Girls brings to light what we can all do to make their lives safer. The Rose Campaign takes its name from the original Rose button, created to commemorate 14 young women who were murdered at l’Ecole Polytechnique, by calling for action on gender-based violence and promoting strategies to stop violence in our communities. Gender-based violence is a barrier to achieving equity, and it is preventable. Learn more about the steps you can take to help people live violence-free lives.

How you can take action to end Gender-Based Violence:


Every year, people around the world observe the 16 Days of Activism Against Gender-Based Violence, which run from November 25 (International Day for the Elimination of Violence Against Women) through December 10 (World Human Rights Day). In Canada, we also observe the National Day of Remembrance and Action Against Violence Against Women, which honours the women who died in the horrific mass shooting at Polytechnique Montréal on December 6, 1989. 

The 16 Days of Activism began in 1991 with activists at the inaugural Women’s Global Leadership Institute. It is a chance for Canadians and others around the world to come together to speak out against gender-based violence and to reiterate our pledge to ending violence against women, girls, LGBTQ2 (Lesbian, Gay, Bisexual, Transgender, Queer, Two Spirit), and gender-diverse individuals. 


Personally – You can:

  • Make sure your home, workplace and community are safe for women, girls and gender minorities
  • Promote women’s economic and political equality
  • Speak out against negative media images of women, girls and gender minorities
  • Speak up about violence in your community
  • Raise children who can resolve conflict without violence
  • Learn how to support victims of domestic violence through Sagesse’s Real Talk education webinar and resources:
    • Recognize the signs of abuse
    • Empathize without judgment
    • Ask what supports are needed
    • Listen as an ally
  • Support organizations that promote equity and are working to end gender-based violence
  • Contact your elected officials to ensure they are prioritizing actions to end gender-based violence

Municipally – Call on City of Edmonton officials to:

  • Expedite the work of the Anti-Racism Strategy
  • Work with marginalized communities and law enforcement to find opportunities to repair trust and build support
  • Create a municipal response to the Truth and Reconciliation Commission (TRC) Calls to Action and the Missing and Murdered Indigenous Women and Girls (MMIWG) Calls for Justice
  • Prioritize the mandate and recommendations of Women’s Advocacy Voice of Edmonton (WAVE)



Provincially – Ask the Government of Alberta to:

  • Continue to collaborate with the federal government on the National Action Plan to End Gender-Based Violence
  • Implement the 113 Pathways to Justice recommendations
  • Prioritize the full implementation of the 9-Point Action Plan to Combat Human Trafficking
  • Implement the YWCAs of Alberta recommendations for pandemic Economic Recovery to ensure Alberta is a safe and inclusive community for all 


Nationally – Ask the Government of Canada to:

  • Continue working towards full implementation of the National Action Plan on Addressing Gender-Based Violence
  • Accelerate the implementation of the Truth and Reconciliation’s Calls to Action
  • Support the implementation of the 231 Calls for Justice of the National Inquiry into Missing and Murdered Indigenous Women, Girls, and 2SLGBTQQIA+  


All Levels of Government – Ask all of your elected officials to:

  • Prioritize the prevention of gender-based violence and breaking cycles of violence
  • Ensure that intervention programs for victims of violence are fully funded
  • Establish core funding for women’s organizations and equality-seeking groups while sustaining project funding commitments
  • Collaborate with the women’s movements, organizations, experts and advocates
  • Support the application of Gender-Based Analysis Plus (GBA Plus) across government decision-making processes
  • Advance gender equality in the following areas: economic, leadership, poverty reduction, health and well-being

GIVE to support our shared vision

A community with equity, opportunity and choice for all.

Supporting The Rose Campaign ensures the YWCA can continue to offer women and girls the support they need to live healthy lives, free of violence. Thank you for your generosity.

Thank you to our 2022 Sponsors

YWCA Rose Campaign Empowered by EPCOR

In-Kind Sponsors:

Rose Campaign Fundraiser 2022

If you’re interested in learning more about how you can support our Rose Campaign Fundraiser, please contact Linda Miller at