The Rose Campaign

Gender-based violence is a problem that can be solved.

The Rose Campaign is a national advocacy campaign to end violence against women, girls and gender minorities.

The Rose Campaign is YWCA Edmonton’s primary fundraising campaign, vital for supporting our work to end gender-based violence. This task isn’t simple, but it’s crucial. Gender-based violence takes a toll, causing both physical and emotional suffering for survivors, while imposing substantial economic and societal costs. Together, we must address the systemic gender inequality that fuels this violence.

Join us in this pivotal journey. Together, we can change the narrative, break down barriers, and create a safer, more equitable world for all. Support the Rose Campaign and help us raise $290,500 for our violence prevention and recovery programs.

History of The Rose Campaign

The Rose Campaign carries a profound historical significance, rooted in a pivotal moment that stirred our unwavering dedication to eradicating gender-based violence. This initiative, named in memory of the heartbreaking events at l’École Polytechnique, stands as a solemn tribute to the 14 young women whose lives were tragically cut short. Their loss served as a rallying point, igniting a powerful movement to confront gender-based violence and champion strategies for its prevention in our communities.

The Rose Campaign is part of the broader 16 Days of Activism, which originated in 1991 during the Women’s Global Leadership Institute. This global movement is a resounding call to action against gender-based violence, offering us an opportunity to unite, raise our voices, and rekindle our resolute commitment to ending violence against women, girls, 2SLGBTQ+ individuals, and gender-diverse people. The Rose Campaign is a symbol of this ongoing journey, striving for a world where everyone can live free from fear, discrimination, and violence. Join us and be a part of this transformative change. 

Learn more about the steps you can take to help people live violence-free lives.

Important Dates

Rose Campaign Sponsorship

Help us end gender-based violence. Support our 2024 Rose Campaign by becoming a sponsor. Please contact us for more information about sponsorship opportunities. 

For Sponsorship information:

Renée Chan
Senior Development Officer

Rose Campaign Launch

Save the Date!  

Stay tuned for more information about how you can attend our Rose Campaign Launch event.

Monday, November 25

NAIT Productivity and Innovation Centre

Thank you to our 2023 Sponsors


Water Sponsor


Other Supporting Sponsors

Raffle Sponsors

Tech Sponsors

In-Kind Sponsors

Media Sponsor